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Objectives
- Conceptualise and execute brand identity, launch new hotel product to the market and create awareness.
- Outsourced marketing agency in charge of all internal and external marketing functions.
- Rebrand the property to ONOMO Hotels
- Communicate to market
How we pulled it off
- Hotel marketing plan and launch strategy
- Brand conceptualisation
- Brand elements and graphic design
- Above the line advertising
- Social Media Management
- Website Management
- Hotel launch party
- PR – press releases and influencer management
- Hotel photography & videography
- Sourcing
- Manage soft opening
- Competitions
- OTA & Tripadvisor content setup
- Update photography & videography
- Update brand collateral
- Website redesign
