Road to Race was launching their new location in Sandton on the 28th of Septemeber and hosted a private launch on the 27th of September for partners, VIPs and media.
Objectives
- Coverage of the Shelby Wide Body 50th Anniversary Super Snake
- Promote new Road to Race location in Sandton
- 26 -29 September 2018 (4-day campaign)
How we pulled it off
- Social media take over – curated content and instastories
- Boosted posts
- Targeted advertising
- Promotional video